LazerCAD

Creative Director

2015
Woodland Hills, CA

• Created and launched a full rebrand of LazerCAD and its identities resulting in a huge uptick in new business relationships and engagements.
• Drafted roadmaps for product builds, site maintenance, and updates.
• Developed scoping documentation, identified dependencies, production timelines, scheduling, and development.
• Translate business objectives into technical requirements by collaborating with Business Stakeholders.
• Wrote and animated company promotional video.
• Created and updated strategic content for all social media platforms and website.
• Implemented and monitored Google Analytics and AdWord campaigns.